November 17 Newsletter
More web design news for Kent based clients
Design: 07931 376 255
There is no doubt that since Google kicked ‘back linking’ into touch a few years ago it’s now all about streaming original, quality, keyword heavy content into your web pages. Our website homepage is updated on average every week (with posts like this) and the results are very rewarding. In our trade, being top of Google for “website designers in Kent” is a great achievement because every website designer in Kent is trying to do the same thing. But there’s no magic, no tricks, just a few minutes a week adding content. For WordPress websites this is easy… pick a subject you know all about write about 300 words add...
We reported this topic a few months ago but SEO (search engine optimisation) has changed so here’s our latest ‘best practice’ guide update. Using Google’s webmaster tools is fine and we recommend it as a great SEO tool but you can’t beat a manual test – this is how we track our Google position on Google SERPs (search engine results pages). Clear your browsing history First and foremost you MUST clear any history cached by your web browser (it changes results), on our devices using Firefox the ‘clear history’ is under the ‘history’ tab, nice and easy. Ideally you need to clear this every time you search (We’ve got an...
Over the past two years we’ve been converting old html static page websites to WordPress web pages Why? In April 2015 Google changed it’s delivery policy on results pages, it clearly stated, having identified that over 50% of its results were viewed on mobile devices, that all websites needed to be ‘mobile friendly‘ or as we call it in the trade – ‘responsive’. Google set up a checking service: search.google.com/test/mobile-friendly to help developers and designers to evaluate existing pages. Here at OHM we decided to design all new websites using WordPress and for good reason: Google likes WordPress and the 2 companies work closely together SEO is built into all...
We’ve been designing websites for Kent businesses for nearly 20 years, in that time we’ve seen some common mistakes made buy business owners who should have gone to the professional. Here are our top five website design fails… The biggest error you can make is buy into a cheap template design like Wix or Yell Template websites simply do not work on Google, optimisation is not available and in many cases content and images are shared – Google wants to see original content. Although they advertise support, very often after the honeymoon period your calls and emails are ignored. Long term, costs are usually much higher than a pro-design. Not...
We like to keep an eye on our clients Google performance, especially new designs. Recently completed Number One B and B website is competing in a tough market with the national directories muscling in on page one of a Google search. Our WordPress website design is fighting them off with a lovely design (tho I say it myself) and a great little free SEO pack called ‘Yoast’ (plug-in), see website: numberonebandb.co.uk for design and check the Google position yourself More about our Google SEO services
If you Google “website designers in Kent”, or “East Kent” you will probably find a list of good quality designers profiling their work on some very nice websites. If you’re looking for a new website designer that may sway your decision process, ie… They’re top of google in their own trade Their own website is nicely designed And to be honest that’s a great start so why look any further? A website is not just for Christmas Sorry to use the C word in September but it is important to remember your website designer is a long term business partner, so will they… Reply to your email questions quickly? Pick...
Since last April 2015 when Google officially changed to its ‘mobile friendly’ web page requirements we’ve been monitoring our own search terms using our unique keyword benchmark techniques Our first full test was completed back in March 16, we’ve just completed another deep search with some interesting results. See table… The first set of searches were competed on a desktop PC (not mobile) and then using the same search terms on the office HTC M8 mobile phone using the popular Google app. You can see that the mobile device is influenced by our ‘mobile friendly’ website and continued SEO policy of refreshing data (usually using news posts) Keyword search string...
Local sewage pump company A and C Pumps based in Nonnington are one of the UK’s top pump re-sellers in the UK. Their pump systems are in use all over the country from individual properties with a flood problem to housing and industrial sites in a floodplain. They’re not the sort of hardware you would see anywhere unless you knew where to look as they are usually underground which is also an issue with their web profile. As with many companies we have a lot of success with unique trade keywords and geographical location, so for example if you Google “sewage pumping stations in Kent” our client is page one,...
You know when you watch or listen to gardening programs they suggest jobs to do that week? I’m going to be an expert gardener and suggest some website design and SEO ideas for your summer. Prune your apple trees, this encourages more fruits the following year… Take a look at your web pages and be critical about the content. You have about 20 seconds on the home page to hold your potential new customer before he/she goes off to your competitors website. Is the grass trim, does the foliage look good? Make sure your delicate plants are well irrigated during dry spells… Google loves refreshed content and thanks you for...