50 years of Yell!
Each year we watch the yearly doorstep delivery of the Yellow Pages get thinner and thinner. This years edition is no different and also proudly boasting 50 years ‘connecting buyers and sellers’. There’s no doubt back in the day this was your first port of call when you needed something and also well supported by some famous adverts, but what’s gone wrong? I’m willing to bet a small wager that most of you haven’t picked up a Yellow Pages in the past 5 years, I’m also willing to double or quits that wager with a prediction you used a web search engine, probably Google instead? That’s why your business has...