We’ve just completed a comprehensive search on Google using 3 devices and the same ‘website design’ based search terms. It’s something we’ve been doing for years and strongly recommend to all our clients using a list of pre-agreed search terms like our ‘website designers in Kent‘ sample.
On the table below you can see in the first column: search text, this is the list of terms you think folk will use to find you. Initially this may be a bit hit or miss but by asking your customers ‘how did you find us’ you can usually deduce the common terms.
In the second column I’m showing the results on a local desktop PC. It’s important to ensure you are not logged into Google (if you have an account) when doing this because Google tracks and records your searches giving a false results page (SERPs)!
The ‘p’ = page followed by the position on the page, ie: p1-3 is page 1, position 3 of the natural or non-advert results. The first column also shows a pin position, this is the Google map listing (we don’t do very well on these results because of our rural location) and a v = down, ^ = up, – = same to indicate movement as we monitor every other week.
In the third column is the same search using an Android mobile device, in this case an HTC M8, and finally in the last column using an iPad mobile device.
Overall the results are consistent but we’re searching for the Oast House Media website position which is a ‘mobile friendly‘ design.
Since Google instigated the new ‘mobile friendly’ algorithm in April 15 the desktop PC search would probably remain the same but the mobile searches would now be penalised therefore much lower.
Why benchmark? Armed with the continued research/results we can manipulate our monthly blog posts to increase traffic to our web pages with better Google search results. OK, it’s a bit more work but look below, we’re consistently page 1 on Google in Kent’s most competitive search markets.
With more folk searching for their products and services on a mobile device a ‘mobile friendly’ or ‘responsive’ website design is critical.