Google: How does it work?

google how does it work in kent

Google is a multinational technology company known primarily for its search engine, which is one of the most widely used search engines in the world. Google’s search engine works by using a complex algorithm to retrieve and rank web pages based on their relevance to a user’s query.

Oast House Media have been working on Search Engine Optimisation (SEO) for years and have many success stories – “putting our clients first”

Here’s an overview of how Google’s search engine works:

Crawling: Google’s search engine constantly crawls the web to discover new web pages and updates to existing ones. This process is performed by software programs called web crawlers or Googlebots. These bots follow links from one page to another, indexing the content they find along the way. They also revisit previously indexed pages to check for updates.

Indexing: Once web pages are crawled, the information is stored in a massive database called The Google Index. This index contains information about the content of web pages, including keywords, images, and other tags and data that helps Google understand the page’s content.

Ranking: When a user enters a search query, Google’s search algorithm goes to work. It analyzes the indexed web pages to determine which ones are most relevant to the search query. Google uses over 200 ranking factors to evaluate and prioritize pages, including factors like keyword relevance, page quality, user engagement, and more.

Displaying Results: After ranking the web pages, Google displays a list of search results on its search engine results pages (SERPs). The most relevant and authoritative pages typically appear at the top of the results, making it more likely that users will find what they’re looking for without having to scroll through many pages.

User Interaction: Google continually monitors how users interact with the search results. Click-through rates, dwell time (how long users spend on a page after clicking on it), and other user behavior metrics help Google refine its search results over time.

Algorithm Updates: Google regularly updates its search algorithm to improve the quality and relevance of its search results. These updates can have a significant impact on website rankings, and Google often provides guidelines for webmasters to follow to ensure their sites are optimised for search.

Personalization: Google also uses data about the user, such as their search history, location, and device, to personalise search results. This means that two users searching for the same query may see different results based on their individual preferences and context.

Feedback Loop: Google collects feedback from users through features like “Did you mean?” suggestions and user ratings. This feedback helps Google improve its search results and algorithms further.

It’s important to note that Google’s search algorithm is highly complex and constantly evolving. The company invests significant resources in research and development to ensure its search engine provides the most relevant and useful results to users.

Oast House Media director Nigel Stevenson is also co-director of, a Google campaign management company based in Kent. This partnership ensures all Oast House Media clients enjoy a top level SEO set-up and advice (FREE with our WordPress training package)

For the more adventurous, clients receive a large discount and FREE SEO report should they sign up for GoTopSEO Google campaign management.

See: FREE Google SEO report