More accurate Google searches – the Boolean way using ‘search operators’ and symbols
We’ve been aware of Boolean searches for some time but we thought it would be a good bit of research for our website design clients to investigate how to improve search results using Google. A Boolean search is the same as any search you carry out on Google but by using the Boolean technique it is possible to create a hybrid search that delivers more accurate results. Here’s an example: you know roughly what you want but can’t remember the exact word or phrase so you can insert ‘*’ (asterisks) to act as a wild card. Google then tries to match the missing word(s) a * saved is a *...