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Category: Google SEO

On-line shopping and services enquiries surge

On-line shopping and services enquiries surge

We’re coming up to a year now since WHO announced a global pandemic. Covid 19 has been devastating for many businesses especially in the hospitality sector. see sky.com Here at OHM we’ve seen a corresponding increase in web site design and search engine optimisation enquiries. The trend is definitely towards the safe on-line environment thanks to pioneers of the service like Amazon and eBay. Stats indicate a 200% increase in on-line sales. ‘Click and Collect’ is now the new bye-word for social distancing purchases, you can even buy a car using click and collect; and they are here to stay – short term as we all work to the lock...

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holistic website design google search in kent

How to go top of Google in 24hrs

Big claim but very realistic if you know how Google works and how to focus keyword phrases. Last week (22-1-21) we issued a news blog about ‘Holistic WordPress web designers‘. This week (25-1-21) the news blog is page 1 on Google (see screen sample). If you then add the area keywords of ‘Kent’ or ‘East Kent’ the search result improves to page 1, site 1 as the competition for the phrases diminishes. This was achieved within 24 hours but why did it work so well? The search phrase ‘Holistic WordPress web design’ is unique, in other words there’s not so much competition on Google (approx 5,000,000 results) from other websites...

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number one b and b in deal

Number One B and B are No 1 on Google

Long term website design clients Number One B and B in Deal, Kent are one of the top accommodation venues in East Kent. Just a few yards from the sea the rooms and breakfasts are first class. That’s OK, we all know that in Deal but holiday makers and businesses from outside the area rely on Google to find a place to rest. Therefore having a professional web design and a Google search engine optimisation marketing plan in place is vital. As you can see from the most recent campaign month Number One B and B is nearly page one on Google for all the most popular search terms This...

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monthly clients newsletter

Newsletters and Google SEO (Newsletters explained)

With new web design clients joining us every month and the increased interest in websites and Google search engine optimisation, it’s very important to get some feedback from everyone using Oast House Media. Our newsletter (see July 2020) goes out every other month via the Mail Chimp e-mail system which also gives us an insight as to who looks at the content and which articles are of interest. For example, the graphic shows us that the Manston article was more popular than the training post, no surprise there, the same item was covered by the BBC the previous day and as SEO copy writers we were using the news spike...

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A beautiful new website for Beautiful Homes UK

A referral from our business partners GotopSEO, Deal based Beautiful Homes UK already had a website but there was a problem, it was a Wix website! OK, what’s the problem with a Wix website i hear you say? Well you can ask co-director Cian O’Hanlon, he built it. The age old problem with any of the cloud web template packages is the Google SEO, it sucks! Do not expect a ‘catch all’ design process like Wix to work with Google, no chance, Google is very selective about how it caches data from website, that’s why we built the Beautiful Homes UK website (and all other web clients) using WordPress. WordPress...

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heat design canterbury log stoves

QDF Google algorithm puts OHM clients on page 1

OHM have been aware of the Google QDF algorithm for some time and used it to delivery page 1 national search status for clients i the past. QDF means Query Deserves Freshness and is a Google ranking factor served up when a search query uses search terms that match a ‘spike’ of data requests. In laymans terms if Google is being hit with a spike of similar searches Google will change its search algorithm to find recent content rather than quality content. You can see this every day with news trends like a statement from the PM, corona virus and sports news etc. When you search for that information the...

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new website for seo company in kent

The power of back links

A few years ago back links to your web pages from directories and other larger websites were the best way to get your website top of Google. In fact a lot of investment went into link building and link farming, a truly global and lucrative business. Then, overnight Google said NO! Google was placing websites on its search engine results pages (SERPs) in order of popularity, that popularity was assessed on back links, the more back links, the more popular you are and if the back link was from a rated web address you got even more of a boost. So you can see why link building became a bit...

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google search no result

What words get a no result on Google searches, the !! story

There aren’t many searches that result in “Your search did not match any documents” on Google and as the worlds biggest search engine refines its search algorithms it’s unlikely to be beaten – or is it? Many years ago in the early days of search engine optimisation development we discovered that the first letter of the keyboard alphabet is not an ‘A’ as we all assume, but ‘!’ – the exclamation mark. With this knowledge it was easy to trick simple search engines if we used the exclamation mark as part of the title or reference text cached by the search database. For example we were top of all searches...

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free website updates for OHM clients

Google SEO clients get FREE updates

Working with our partner company GoTopSEO, all SEO clients enjoying the Google campaign management package receive FREE updates including new pages. An example of this is Deal based B and B numberonebandb.co.uk As part of their keyword phrase agreement the owner identified ‘cycling’ and ‘golf’ holidays as a possible search terms used by potential customers on Google. To assist GoTopSEO have added 2 new pages free of charge: Cycling Friendly Holidays Golf holiday accommodation These 2 new pages have specific keywords embedded in the page and source code content, Google will find this information and rank these pages creating more traffic for the website. In this case the client offered...

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Web design and SEO client sales increase over 400%

We’ve just received a sales income update from a client retailing medical trade stationery showing a 400% increase on product sales over the past 12 month. We converted the site to a Google mobile friendly (responsive) web design 5 years ago and as you can see there’s almost a 50:50 split on device platform use. This confirms Google’s decision to enforce and punish any websites not conforming to their ‘responsive’ requirements and condones our move many years ago away from traditional web page design to WordPress responsive web design. The increased sales over a 12 month period would be the envy of many on-line sales companies. This has been achieved...

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