Google search result ‘Snippets’ and how they work
Google calls the results you see on their search pages ‘snippets’, a cute little name for probably one of the most important areas of your website. But where is the content Google uses? Google uses sophisticated search programs to cache text from your website and one of the most important areas are the <title> and <description> tag areas. Google has rules about their use and to compound the problem you can’t edit them without the correct tools. Our WordPress website design platform is configured with a tool for adding/editing the <title> and <description> tags, it looks like this: Let me explain: A = The simulated view on a Google search results...