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Category: SEO

google ppc click fraud

Click Fraud on Google PPC, are you being scammed?

You will not be surprised to know that Click Fraud is rife on the internet with scam sites set up to bleed a legitimate advertisers budget dry. What may shock you is the amount of Click Fraud or ‘invalid clicks’ on Google’s PPC (pay-per-click) ad platform. Where are Google’s PPC ads? If you complete a popular search on Google your SERPs (search engine results page) will have 10 natural listings (desktop view) sandwiched between Google PPC ads at the top and bottom of the page. In this example Jet2 are managing a PPC campaign that includes ‘cheap flights to Tenerife‘. Now we know only a small percentage of browsers actually...

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who is the best website designer in kent

Best web designers in Kent?

It’s not easy to gauge value when it comes to a service like web design is it? If you pop into Tescos to buy you favourite choccy bar and it’s cheaper than the corner shop, that’s better value. If you have a favourite tipple and it’s more expensive in the wine bar than your local pub but you prefer the ambiance? Is that good value, or are you balancing cost against an experience, so called ‘customer satisfaction’. Take this a step further and we find find ourselves indulging in some products (and services) that don’t just take us from A to B the quickest way, they also give enjoyment. The...

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monthly clients newsletter

Newsletters and Google SEO (Newsletters explained)

With new web design clients joining us every month and the increased interest in websites and Google search engine optimisation, it’s very important to get some feedback from everyone using Oast House Media. Our newsletter (see July 2020) goes out every other month via the Mail Chimp e-mail system which also gives us an insight as to who looks at the content and which articles are of interest. For example, the graphic shows us that the Manston article was more popular than the training post, no surprise there, the same item was covered by the BBC the previous day and as SEO copy writers we were using the news spike...

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A beautiful new website for Beautiful Homes UK

A referral from our business partners GotopSEO, Deal based Beautiful Homes UK already had a website but there was a problem, it was a Wix website! OK, what’s the problem with a Wix website i hear you say? Well you can ask co-director Cian O’Hanlon, he built it. The age old problem with any of the cloud web template packages is the Google SEO, it sucks! Do not expect a ‘catch all’ design process like Wix to work with Google, no chance, Google is very selective about how it caches data from website, that’s why we built the Beautiful Homes UK website (and all other web clients) using WordPress. WordPress...

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heat design canterbury log stoves

QDF Google algorithm puts OHM clients on page 1

OHM have been aware of the Google QDF algorithm for some time and used it to delivery page 1 national search status for clients i the past. QDF means Query Deserves Freshness and is a Google ranking factor served up when a search query uses search terms that match a ‘spike’ of data requests. In laymans terms if Google is being hit with a spike of similar searches Google will change its search algorithm to find recent content rather than quality content. You can see this every day with news trends like a statement from the PM, corona virus and sports news etc. When you search for that information the...

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new website for seo company in kent

The power of back links

A few years ago back links to your web pages from directories and other larger websites were the best way to get your website top of Google. In fact a lot of investment went into link building and link farming, a truly global and lucrative business. Then, overnight Google said NO! Google was placing websites on its search engine results pages (SERPs) in order of popularity, that popularity was assessed on back links, the more back links, the more popular you are and if the back link was from a rated web address you got even more of a boost. So you can see why link building became a bit...

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free website updates for OHM clients

Google SEO clients get FREE updates

Working with our partner company GoTopSEO, all SEO clients enjoying the Google campaign management package receive FREE updates including new pages. An example of this is Deal based B and B numberonebandb.co.uk As part of their keyword phrase agreement the owner identified ‘cycling’ and ‘golf’ holidays as a possible search terms used by potential customers on Google. To assist GoTopSEO have added 2 new pages free of charge: Cycling Friendly Holidays Golf holiday accommodation These 2 new pages have specific keywords embedded in the page and source code content, Google will find this information and rank these pages creating more traffic for the website. In this case the client offered...

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Cathedral Electrical new website switches on

Having endured years of poor design service from another design company, Cathedral Electrical were desperate not only to re-design their web presence but gain access to web pages so that they could update content themselves. Yesterday we completed free WordPress training with the owners after going live with the new website last week, the client can now take control of the web page content and no longer waiting for weeks to edit critical data. Oast House media also assisted with the logo re-design and supplied free trade images to enhance the visual impact. see website: cathedralelectrical.co.uk

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SEO website

SEO helps CBD oil website grow

As many of our clients already know our SEO work continues to give great value for marketing web page content. What a lot of our clients do not realise is that this service also extends to our non-web client network of clients through our SEO partners GoTopSEO. A good example of success is CBD oil reseller site Pure Life (www.purelifeuk.co.uk). The WordPress website was built by a local designer but the owner wanted a national presence. GoTopSEO and OHM company director Nigel Stevenson met the owner to discuss the SEO requirement, researched the keyword then commenced a nationwide SEO campaign. The results have been impressive with increased sales and inquiries....

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carlion locksmiths berkshire home page

New Locksmiths in Berkshire website

You've probably seen these 'wiki' posts before, short information blogs for new website designs?

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