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Category: home page news

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QDF Google algorithm puts OHM clients on page 1

OHM have been aware of the Google QDF algorithm for some time and used it to delivery page 1 national search status for clients i the past. QDF means Query Deserves Freshness and is a Google ranking factor served up when a search query uses search terms that match a ‘spike’ of data requests. In laymans terms if Google is being hit with a spike of similar searches Google will change its search algorithm to find recent content rather than quality content. You can see this every day with news trends like a statement from the PM, corona virus and sports news etc. When you search for that information the...

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new website for seo company in kent

The power of back links

A few years ago back links to your web pages from directories and other larger websites were the best way to get your website top of Google. In fact a lot of investment went into link building and link farming, a truly global and lucrative business. Then, overnight Google said NO! Google was placing websites on its search engine results pages (SERPs) in order of popularity, that popularity was assessed on back links, the more back links, the more popular you are and if the back link was from a rated web address you got even more of a boost. So you can see why link building became a bit...

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print designers in kent

Print design for web clients

Our newsletters help us to let website design clients know we’re not just a one trick pony. Print design has been a core design skill for Oast House Media since it’s creation in 2004. Director Nigel Stevenson originally came from a print design background long before scientist Tim Berners-Lee created the world wide web. Indeed, it is those original skill sets that gives OHM the edge over other web based designers in Kent with extensive print production knowledge and an awareness of life outside the internet especially when it comes to logo design. Working with our local print and print finishing partners, OHM can offer the complete ‘one stop’ media...

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Print design for national music school

We’ve been completing print and design for Folkestone based Make Time for Music since 2010, mostly information and sales leaflets, we also print their office stationery and certificates. A recent design is for their summer schools, a national promotion, the client asked for a cartoon style design with the instruments they will be teaching on. Graphics were sourced from libraries keeping the costs down on this A5 design. see previous print design for this company  

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google search no result

What words get a no result on Google searches, the !! story

There aren’t many searches that result in “Your search did not match any documents” on Google and as the worlds biggest search engine refines its search algorithms it’s unlikely to be beaten – or is it? Many years ago in the early days of search engine optimisation development we discovered that the first letter of the keyboard alphabet is not an ‘A’ as we all assume, but ‘!’ – the exclamation mark. With this knowledge it was easy to trick simple search engines if we used the exclamation mark as part of the title or reference text cached by the search database. For example we were top of all searches...

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Style and Design new website goes live

Whitstable website design goes live

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Quiz time, why is this building famous?

Take a look at this East Kent thatched building, recently restored by our web design clients Padfield Master Thatchers. This small building has been see by billions of TV viewers over the years, no one lives in it, no one famous has been in it, yet to many this is an iconic structure that signifies the start of a life changing journey. Do you know where it is? click here for the answer

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The stats stack up – Desktop v Mobile web pages

December 2019 was a very good month for our medical stationery client, record sales through our e-commerce web site proving the web design and Google SEO is working well for this long term client. Here at OHM we’ve been aware for many years that a lot of page previews come from browsers using mobile devices, this PayPal report confirms this and more. There’s a massive shift to mobile searches and payments. One of the reason folk have more confidence with mobile payments is the relatively new bank apps and PayPal’s domination of the free payment transaction market. These PayPal accounts are of course not free to the shop owner, in...

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junk mail and spam from e-forms

Web forms, good or bad for spam?

If you have a website then you most likely have a form, usually on the contact page. Do they work? Analytics companies live and die using forms, they can gleam data and monitor trends. Insurers and price comparison websites for example will ask you to complete a paged form, ie: page one = name, telephone no. email… page 2 = requirement or reason for your enquiry, then pages thereafter go into more detail. It’s well know within the marketing trade that most folk give up after the first page when they see the data required so they delete the site. However, the page one information goes to the call centre...

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Local builders merchants offer OHM clients discounts

MKM are a national company recently located in Deal. Offering a large range of products from traditional building materials to Garden and Home products, MKM local representative Ross Musty has offered all OHM clients a discount on their ranges. Subject to existing offers and account agreements, give Ross a call on 07741 166 051 to find out more

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