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Category: Google SEO

Matt Cutts Google

Google search result ‘Snippets’ and how they work

Google calls the results you see on their search pages ‘snippets’, a cute little name for probably one of the most important areas of your website. But where is the content Google uses? Google uses sophisticated search programs to cache text from your website and one of the most important areas are the <title> and <description> tag areas. Google has rules about their use and to compound the problem you can’t edit them without the correct tools. Our WordPress website design platform is configured with a tool for adding/editing the <title> and <description> tags, it looks like this: Let me explain: A = The simulated view on a Google search results...

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Websites go top on google with QDF, “Query Deserves Freshness”

Websites go top on google with QDF, “Query Deserves Freshness”

QDF is a little know Google anacronym that us website designers use to get a website top of Google. It stands for “Query Deserves Freshness” which I’m sure makes you none the wiser but if you use this Google feature with your website you will see some amazing results. Google monitors the web for what it calls spikes, in other words sharp increases in activity be it searches, written content, advertising etc. Here’s an hypothetical example: Virgin announce that they’re starting flights from Manston (LoL) – there will be a furious increase in ‘virgin’, ‘flights’, ‘Manston’, ‘airport’, ‘investment’ type keyword use within their search engine. Google’s QDF algorithm will spot...

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google knowledge

Keeping a log of your website position on Google

How do you know if your website is doing well on Google? Google analytics is the obvious answer but manual checking gives you a different picture. Every 14 day we check the position of our main website using a ‘benchmark’ process.

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Deal, Kent beach

Looking for website designers in Deal?

There are more small business owners per head in the Deal, Kent area than any other area in the UK and they all want their website designs to be top of Google! And why not? We’ve have 6 construction trade (general builder) clients on our books, and they all enjoy page 1 or 2 position for (example) ‘builders in East Kent’. They can’t all be site 1, page 1 but it’s nice to see them all doing well. Our unique SEO set-up process and a good knowledge of Google’s SEO requirements allows us to tell our clients exactly how to go top and stay there – it’s then up to...

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WordPress website designs

WordPress website designs

Since Google launched its new ‘mobile friendly website design’ policy back in April (2015) we have been inundated with request from existing clients and new customers for ‘reactive’ website designs.

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