QDF is a little know Google anacronym that us website designers use to get a website top of Google. It stands for “Query Deserves Freshness” which I’m sure makes you none the wiser but if you use this Google feature with your website you will see some amazing results.
Google monitors the web for what it calls spikes, in other words sharp increases in activity be it searches, written content, advertising etc.
Here’s an hypothetical example:
Virgin announce that they’re starting flights from Manston (LoL) – there will be a furious increase in ‘virgin’, ‘flights’, ‘Manston’, ‘airport’, ‘investment’ type keyword use within their search engine. Google’s QDF algorithm will spot the spike and allow recently updated pages (that would not normally profile) using these keyword to go top of its search results pages (but remember content is king. If you want to play this game your copywriting has to be good).
I recently used this QDF process after attending The BrightonSEO conference earlier this month. The following day I blogged a report about the conference on my website (see blog) along with thousands of other bloggers (mainly expert SEOer’s).
Google’s QDF algorithm spotted the spike and allowed refreshed web pages to go top, some of these pages were just hours old! Now, if you google ‘Brighton SEO conference review’ my blog is number one, page one out of just under half a million search results.
How can you use QDF?
Timing is everything; you need to be able to write good copy and post on either your web pages or a blog spot linked to your website quickly. Wait for a relevant (to your business) news story even if it’s a local one then write and publish. Try and match the keywords being used in the main story so Google can match.
How can you use QDF to promote your own business?
By using the QDF algorithm and your blog you are generating traffic to your website, the browser will read the article then hopefully stay for a while to see what you do. If your website is interesting and relevant to the browsers requirements you may get an enquiry.
Case study
We contacted our clients Highway Marine Group to let them know that due to the unfortunate accident earlier this month (Padstow) there would be a lot of interest in ‘Kill Cords’ for power boats. The owners reacted immediately and posted a short news article, this was picked up within 24hrs by googles QDF algorithm and placed their news article on page 1 (national)! They are also page one on google for ‘Kill Cords Kent’ and receiving interest from boat owners.
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