Websites go top on google with QDF, “Query Deserves Freshness”
QDF is a little know Google anacronym that us website designers use to get a website top of Google. It stands for “Query Deserves Freshness” which I’m sure makes you none the wiser but if you use this Google feature with your website you will see some amazing results. Google monitors the web for what it calls spikes, in other words sharp increases in activity be it searches, written content, advertising etc. Here’s an hypothetical example: Virgin announce that they’re starting flights from Manston (LoL) – there will be a furious increase in ‘virgin’, ‘flights’, ‘Manston’, ‘airport’, ‘investment’ type keyword use within their search engine. Google’s QDF algorithm will spot...