Click Fraud on Google PPC, are you being scammed?
You will not be surprised to know that Click Fraud is rife on the internet with scam sites set up to bleed a legitimate advertisers budget dry. What may shock you is the amount of Click Fraud or ‘invalid clicks’ on Google’s PPC (pay-per-click) ad platform. Where are Google’s PPC ads? If you complete a popular search on Google your SERPs (search engine results page) will have 10 natural listings (desktop view) sandwiched between Google PPC ads at the top and bottom of the page. In this example Jet2 are managing a PPC campaign that includes ‘cheap flights to Tenerife‘. Now we know only a small percentage of browsers actually...